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CONVICTIONS

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HEALTH

HOLISTIC

A basic consumer
expectation
for any product choice

VALUES

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SUSTAINABILITY

SUSTAINABILITY

Good for me
Good for everybody
Good for the planet
for a better future

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TRANSPARENCY

TRANPARENCY

A must for a
good partnership
Global marketing mix
for consumer confidence

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HUMANITY

 

HUMANITY

Altruism
Inclusion of differences
Generosity
Uprightness
Respect

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EXIGENCE

 

EXIGENCE

Functioning process
Exactitude of analysis
Discipline
Rigor
Sharpness of answers
Precision in the detail

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