BRAND STUDY
Brand strengths and weaknesses
Quantitative and qualitative analysis

MARKET STUDY / TRENDS
New trends and low signals
Consumer needs and behaviour
Leaders, insiders and niche brands

NEW CONSUMER INSIGHTS
New territories and opportunities
New targets: millennials, genZ, seniors, men,
green, bio consumers

BRAND CREATION OR DIVERSIFICATION
Strategy, concept, range and 3 year plan

BRAND POSITIONING

BRAND

BRAND STATEMENT
Brand DNA, purpose, values and codes

BRAND CAUSE/MISSION
Which cause and why?
Objectives and action plan

BRANDING
Name search

PREMIUMIZATION, REJUVENATION,
NATURALIZATION, "DOCTORIZATION"
Strategy, concept, range and 3 year plan

NEW TARGETS
MILLENNIALS, GEN Z, SENIORS,
MEN, GREEN, BIO CONSUMERS
Needs and expectations
Product answers

INCREASE DESIRABLILITY
AND EDGINESS
Brand DNA, positioning, strategy, range, design, 3 year and 360° plan redesigns